Roots is a lot like Canada

with 3 comments

The clothing retailer Roots is a lot like Canada.

Roots is like Canada because it is all about branding. Like the country, the company’s marketing strategy is selling Canada to Canadians with T-shirts and sweats with CANADA in big bold letters and pretty pictures of beavers so that customers can feel superior and remind everybody all the time that they are not Americans.

Roots is a lot like Canada with its business model built on precarious low-wage jobs at home and the exploitation of suppliers in third world countries.

Roots is a lot like Canada because event though it behaves even worse than its rivals, it somehow avoids the blame Gap and Americans get because of a better marketing strategy.

Roots is just like Canada because you’ll have a hard time getting service in French in either.

Roots is just like Canada because they both belong to Americans.

Written by angryfrenchguy

January 15, 2008 at 2:58 pm

3 Responses

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  1. I get service in both French and English at Roots, it depends on where you go, just like any store. I don’t understand why you’re targeting Roots. If they don’t serve you in French, screw them. If they don’t serve you in English, screw them. This happens daily, not exactly a topic of interest in my mind. It’s just crappy employees usually, not a corporate chain.


    January 18, 2008 at 7:23 pm

  2. Your a fucking idiot

    Pissed canadian

    January 24, 2008 at 11:20 pm

  3. You’re right about one thing though, Canada is completely owned by the U.S.

    Bob Dylan

    January 26, 2008 at 5:46 pm

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