Roots is a lot like Canada
The clothing retailer Roots is a lot like Canada.
Roots is like Canada because it is all about branding. Like the country, the company’s marketing strategy is selling Canada to Canadians with T-shirts and sweats with CANADA in big bold letters and pretty pictures of beavers so that customers can feel superior and remind everybody all the time that they are not Americans.
Roots is a lot like Canada with its business model built on precarious low-wage jobs at home and the exploitation of suppliers in third world countries.
Roots is a lot like Canada because event though it behaves even worse than its rivals, it somehow avoids the blame Gap and Americans get because of a better marketing strategy.
Roots is just like Canada because you’ll have a hard time getting service in French in either.
Roots is just like Canada because they both belong to Americans.